Mashable recently posted an article on the “8 Best Practices for Deploying a Top-Ranked Mobile App”. In it they included some very valuable tips. Some are more informational quips than “tips” but there are a couple strong takeaways.  They are…
  1. The first two weeks of an apps performance are most critical to establishing its credibility and visibility in app stores.
  2. Cheap is always better, but consider in-app purchases to attract free and paying customers.
  3. iOS apps over 20mb require WiFi, which hinders accessibility.  (One person even comments that, “app downloads go down more than 40% purely because a new version they uploaded was over this limit.”
  4. It’s beneficial to create localized versions.

It’s a nice list but it certainly omits one key item: Testing!  Users have come to expect mobile applications that work near-flawlessly and anything else greatly impacts their perception – and review – of the app.  If the first two weeks of an apps launch are so critical then pre-launch testing can obviously go an extremely long way toward the success of your product.

Remember: you only get one chance to make a first impression.  This is even more critical in an industry where a Harris Interactive Study found that users prefer a good user experience over brand names.

If you need proof, check out our mobile app case studies and mobile app customer list!

We’d love to hear from you – what are the best and worst apps & reviews you’ve seen?

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